Marketing can be a challenging activity for many coaches building their own practices. They often find it tough to stay authentic, while maneuvering in the day-to-day business world.
As a brand coach and consultant, I’ve seen many of my clients attempt to do marketing in a way they were taught or shown, using models that are based on urgency, scarcity, and competition. While those approaches may work for some companies, they don’t work in the long run for people who are bringing healing and transformation into the world. In fact, those methods are counter-intuitive to the healing possibilities they offer their own clients and communities, and in the end can create more stuckness for their business and headaches for themselves.
Instead, an entirely different approach is needed. One that allows for a business owner to let go of the ‘shoulds’ of marketing, discover their inherent value as a human being, and find their own unique way of orienting in the marketplace.
One of the most common desires I’ve heard people in the healing professions express is to build a business that is true to who they are. They’ve had questions like:
- What is my purpose & vision and how can I integrate them into my business?
- What community is best for me to support & can be served well with my gifts?
- How can I speak about my business in a way that feels natural for me?
- How can I cultivate my intuition, so I can make aligned business decisions?
- What can I heal within myself to support the growth of my business, my clients, and myself?
In my experience, to create a business that is truly authentic, differentiated, and integrally tied to our deeper calling, we need to explore our brands, and most importantly ourselves, from the inside out. In other words, do the inner exploration first, before delving into marketing.
Many of my clients who have made this commitment have experienced greater ease in their marketing, synchronicity with their business, and fulfillment in their work—and they have accomplished more with less effort. In essence, it’s their authentic presence that has done a lot of the work for them.
Ryan is an Integral Coach and consultant based in Northern California. Read and learn more on his website.
Photo by Xuan Nguyen on Unsplash