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MARKETING FROM A PLACE OF PRESENCE

AUGUST 15, 2019

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Marketing can be a challenging activity for many coaches building their own practices. They often find it tough to stay authentic, while maneuvering in the day-to-day business world.

As a brand coach and consultant, I've seen many of my clients attempt to do marketing in a way they were taught or shown, using models that are based on urgency, scarcity, and competition. While those approaches may work for some companies, they don't work in the long run for people who are bringing healing and transformation into the world. In fact, those methods are counter-intuitive to the healing possibilities they offer their own clients and communities, and in the end can create more stuckness for their business and headaches for themselves.

Instead, an entirely different approach is needed. One that allows for a business owner to let go of the 'shoulds' of marketing, discover their inherent value as a human being, and find their own unique way of orienting in the marketplace.

One of the most common desires I've heard people in the healing professions express is to build a business that is true to who they are. They've had questions like:

  • What is my purpose & vision and how can I integrate them into my business?
  • What community is best for me to support & can be served well with my gifts?
  • How can I speak about my business in a way that feels natural for me?
  • How can I cultivate my intuition, so I can make aligned business decisions?
  • What can I heal within myself to support the growth of my business, my clients, and myself?

In my experience, to create a business that is truly authentic, differentiated, and integrally tied to our deeper calling, we need to explore our brands, and most importantly ourselves, from the inside out. In other words, do the inner exploration first, before delving into marketing.

Many of my clients who have made this commitment have experienced greater ease in their marketing, synchronicity with their business, and fulfillment in their work—and they have accomplished more with less effort. In essence, it's their authentic presence that has done a lot of the work for them.

Ryan is an Integral Coach and consultant based in Northern California. Read and learn more on his website


Photo by Xuan Nguyen on Unsplash

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STEPPING IN | EPISODE 18: PARENTING AS AN INTEGRAL COACH

JULY 16, 2019

stepping in podcastThe presence we are continually developing as Integral Coaches allows us to be with clients—and to parent children—in a way that has them feel safe, seen, and capable. Addressing the issue beneath the behavior, being curious and receptive, and working to mitigate our own reactivity are all competencies that are essential for relating both as a coach and a parent.

Coach and educator Catherine Bronnert DeSchepper joins Adam to talk about the myriad ways we can—and perhaps already do—integrate these two roles, and how powerful the effects can be.

Resources from this episode:

The Second Mountain: The Quest for a Moral Life by David Brooks
Positive Discipline

 

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REVOLUTIONARY SYSTEM CHANGES WITH THE ENNEAGRAM

JULY 10, 2019

At this year's Enneagram Global Summit, James Flaherty spoke with host Jessica Dibb about the inextricability of humans and systems. They delve into how each Enneatype can develop their engagement with systems to revolutionize them at every level, from personal to organizational to global.

This is James's third appearance at this annual event and, as Jessica points out at the beginning of this recording, their conversations grow more profound each year! We hope you enjoy listening.

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COACHING CIRCLES: FROM ONE COACH TO MANY COACHES

JUNE 5, 2019

An image highlighting one of our fascinating blog posts

There is something both awesome and disturbing about the idea that a bunch of people could be coaching you, all at the same time. It’s hard to imagine how coaching conversations, typically one-on-one affairs, can happen any other way. Yet, working together to support a colleague or peer in breaking through a difficult issue or moving an important project forward is exactly what happens in coaching circles.

When a coaching circle gathers, each member has a dedicated “air time” to explore a significant aspect of their role or mandate. With the help of a facilitator-coach, members gradually learn to go beyond their well-honed tendencies to offer advice or solutions and to step into a coaching posture. This means supporting the client in observing in a new light their habitual ways of doing and being, and in exploring new possibilities for action uniquely relevant to their context and their life.

Like one-on-one coaching, many factors contribute to coaching circles being so powerful, especially when many share the experience. Here are a few:

  • A trusting environment that allows people to share their vulnerabilities without fear of being judged or shamed
  • An openness to learning about self and from others even when resistance shows up
  • A willingness to experiment with new strategies and practices, including using coaching as a development tool, both in the circle and on the job
  • A sense of solidarity among members that supports difficult conversations and getting at one’s truth
  • An orientation to serving others rather than proving what one knows or has achieved
  • Attunement to the client and sensitivity to the rhythm of the group
  • A skillful facilitator-coach (and with time a skillful group) that can spot openings for coaching and support meaningful lines of inquiry for the client and the group as a whole

With these conditions in place, it takes only a few sessions for a coaching circle to become effective and to develop the capacity to coach together in powerful ways. This diversity and synergy enable creativity, resourcefulness and development unmatched in other environments.

If you are a team leader, coach, facilitator or OD specialist, designing and leading coaching circles offer a proven way of growing your business and being part of a fascinating human development laboratory.

Charles Brassard is a NVW faculty member based in Montréal. This piece was originally posted on his website

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