_Michelle Florendo is a personal and executive coach for Type-A professionals. She is known for her analytical approach to coaching - with a BS in Management Science and Engineering from Stanford University, and an MBA from UC Berkeley's Haas School of Business, Michelle uses a blend of decision engineering, design thinking, and lean startup principles to help her clients map their path forward. Over the years Michelle has led workshops both domestically and internationally, showing hundreds of driven professionals how to use the principles of decision engineering to craft careers that energize them. She has been repeatedly invited to lead workshops at various conferences such as the Haas Berkeley Women In Leadership Conference, and has guest-taught on career decision making in Stanford's famous Design Your Life course. She was on the first team of five coaches for Seth Godin's altMBA, is a founding member of the Forbes Coaches Council, and serves as an adjunct faculty member at New Ventures West.